The Breakfast Club, 2024 (D&AD New Blood Awards)
Advertising, Creative Brief, Video Editing
Software: Illustrator / Photoshop / After Effects / Canva Image Generator
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
D&AD New Blood Awards 2024 Airbnb -
Gen Z are facing a loneliness epidemic and despite their heavily-digital connections, the absence of in-person interactions persists, prompting the need to foster meaningful real-life experiences.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.