Fruits of Design, 2022
Publication Design, Illustration, Writing
Neue Montreal Typeface
Naturalis Matte White 130gsm
6.5 x 9.5 inches / 48pp
Digital Printing / Open Binding
Technique: Editorial Layout / Vector Illustration
Software: InDesign / Illustrator / Photoshop
Naturalis Matte White 130gsm
6.5 x 9.5 inches / 48pp
Digital Printing / Open Binding
Technique: Editorial Layout / Vector Illustration
Software: InDesign / Illustrator / Photoshop
Fruit stickers are basically the world’s tiniest canvases. They have it all; art, typography, and personality. Yet, they are often overlooked and under-appreciated.
What are fruit stickers? How do consumers analyse their visual signs, symbols, and design elements (e.g. logo and typography) through the social practice of meaning-making? How do fruit stickers bridge brands and consumers together despite language and social barriers?
Besides furthering sticker-related research, the purpose of this compendium is to investigate the role, aesthetics, and visual culture of fruit stickers as unique and dynamic communication mediums from the point of view of a designer, consumer, and collector.
What are fruit stickers? How do consumers analyse their visual signs, symbols, and design elements (e.g. logo and typography) through the social practice of meaning-making? How do fruit stickers bridge brands and consumers together despite language and social barriers?
Besides furthering sticker-related research, the purpose of this compendium is to investigate the role, aesthetics, and visual culture of fruit stickers as unique and dynamic communication mediums from the point of view of a designer, consumer, and collector.