LikeSaturdays, 2025
Brand Strategy & Identity, Packaging
Software: Illustrator
Like Saturdays is built around the idea of inviting a shift in pace and mindset, every day of the week. The brand identity is anchored in the concept of living in mantras: simple, intentional phrases that serve as daily reminders to slow down and reconnect with yourself.
Much like clockwork, these rituals are cyclical—small moments repeated daily that create rhythm, balance, and clarity. The brand mirrors how mantras work: quiet, grounding, and consistent. The identity signals a moment of calm, a complete thought, a reminder to reset.
Much like clockwork, these rituals are cyclical—small moments repeated daily that create rhythm, balance, and clarity. The brand mirrors how mantras work: quiet, grounding, and consistent. The identity signals a moment of calm, a complete thought, a reminder to reset.