Jamco, 2024
Brand Identity, Art Direction
Software: IIllustrator
Unused branding concept for a personalized optical store in Singapore that carries high quality eyewear. Inspired by the interconnectedness of light and vision, the brand was designed to embody light in all its forms – not just as a physical phenomenon, but as a metaphor for clarity, perspective, and vision.
With a bold ambition to help people see the world in new and unexpected ways, the identity reflects a reimagining of the ordinary. Each frame becomes a timeless work of art, symbolizing the seamless connection between light and vision, elevating everyday moments into a celebration of insight and creativity.
With a bold ambition to help people see the world in new and unexpected ways, the identity reflects a reimagining of the ordinary. Each frame becomes a timeless work of art, symbolizing the seamless connection between light and vision, elevating everyday moments into a celebration of insight and creativity.