The Breakfast Club, 2024 (D&AD New Blood Awards)
Advertising, Creative Brief, Video Editing
Software: Illustrator / Photoshop / After Effects / Canva Image Generator
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
D&AD New Blood Awards 2024 Airbnb -
Gen Z are facing a loneliness epidemic and despite their heavily-digital connections, the absence of in-person interactions persists, prompting the need to foster meaningful real-life experiences.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.
Fructus Decalcomania, 2023
Design Research, Editorial Design, Website, Writing
Technique: Design Research / Publication / Vector Illustration / Web Design
Software: InDesign / Illustrator / Photoshop / Cargo
Outcomes of the Project:
1. Fruit Sticker Collection
2. Archival Microsite
3. 200-Paged Publication
4. 3 Mini Photo Zines
Software: InDesign / Illustrator / Photoshop / Cargo
Outcomes of the Project:
1. Fruit Sticker Collection
2. Archival Microsite
3. 200-Paged Publication
4. 3 Mini Photo Zines
Fruit stickers have been around since the late 1920s. Their inexpensive printing costs and mediacy play a critical role in their functionality as a means of advertising. They are stylish seals of approval and visual ephemera that we have seen, encountered, and, for the most part, taken for granted. Despite their initial popularity, these minor transient documents of everyday life are now part of an under-appreciated discourse of ephemera.
Fructus Decalcomania revolves around the study of fruit stickers through a series of physical and digital explorations. It looks to reflect and question the role and qualities of fruit stickers as curious objects, dynamic communication mediums and print ephemera.
LASALLE BADC Web Archive
LASALLE Instagram Feature
Fructus Decalcomania revolves around the study of fruit stickers through a series of physical and digital explorations. It looks to reflect and question the role and qualities of fruit stickers as curious objects, dynamic communication mediums and print ephemera.
LASALLE BADC Web Archive
LASALLE Instagram Feature
Grab, 2021-2022
Infographics, Illustrations, Motion Graphics, Video Editing
Technique: Illustrations / Motion Graphics / Post-Editing
Software: Illustrator / After Effects, / Premiere Pro
Client: Grab
Software: Illustrator / After Effects, / Premiere Pro
Client: Grab
Some general illustrations, EDMs, styleframes and GIFs that I created during my design internship and freelance with the Training Team in Grab.
Fruits of Design, 2022
Editorial Design, Illustration, Writing
Neue Montreal Typeface
Naturalis Matte White 130gsm
6.5 x 9.5 inches / 48pp
Digital Printing / Open Binding
Technique: Editorial Layout / Vector Illustration
Software: InDesign / Illustrator / Photoshop
Naturalis Matte White 130gsm
6.5 x 9.5 inches / 48pp
Digital Printing / Open Binding
Technique: Editorial Layout / Vector Illustration
Software: InDesign / Illustrator / Photoshop
Fruit stickers are basically the world’s tiniest canvases. They have it all; art, typography, and personality. Yet, they are often overlooked and under-appreciated.
What are fruit stickers? How do consumers analyse their visual signs, symbols, and design elements (e.g. logo and typography) through the social practice of meaning-making? How do fruit stickers bridge brands and consumers together despite language and social barriers?
Besides furthering sticker-related research, the purpose of this compendium is to investigate the role, aesthetics, and visual culture of fruit stickers as unique and dynamic communication mediums from the point of view of a designer, consumer, and collector.
What are fruit stickers? How do consumers analyse their visual signs, symbols, and design elements (e.g. logo and typography) through the social practice of meaning-making? How do fruit stickers bridge brands and consumers together despite language and social barriers?
Besides furthering sticker-related research, the purpose of this compendium is to investigate the role, aesthetics, and visual culture of fruit stickers as unique and dynamic communication mediums from the point of view of a designer, consumer, and collector.
Research Compendium Trailer, 2022
Motion Graphics, Video Editing
Technique: Motion Graphics / Video Editing
Software: After Effects / Illustrator
Software: After Effects / Illustrator
Inspired by Carbon’s new identity video, I edited a short motion graphics trailer to promote my research compendium, Fruits of Design.
The purpose of this compendium is to investigate the role, aesthetics, and visual culture of fruit stickers as dynamic communication tools and mediums from the perspective of a designer, consumer, and collector.
The purpose of this compendium is to investigate the role, aesthetics, and visual culture of fruit stickers as dynamic communication tools and mediums from the perspective of a designer, consumer, and collector.