Jing Botanics, 2025
Print, Brand/Product Booklet, Art Direction
Software: IIllustraton/InDesign
Jing Botanics is a Singapore-based beauty brand rooted in legacy and luxury. They fuse traditional Chinese medicine and modern scalp science with the aim of promoting well-being and confidence.
One of the brief was to redesign their A5 product/brand booklet that will be packaged with every order. My design approach was focused on a simple grid that highlights the brand story, products, and the benefits of herb and plant extract ingredients.
One of the brief was to redesign their A5 product/brand booklet that will be packaged with every order. My design approach was focused on a simple grid that highlights the brand story, products, and the benefits of herb and plant extract ingredients.
Woosa, 2024 - 2025
Art Direction, Packaging, Catalogue, Signages
Software: InDesign / IIllustrator
Series of collaterals for Woosa: (1) Midnight Rain Sleep Balm (2) Shopping Totebags (3) Linen Carriers, (4) Seres Silk Duvet Packaging (5) Bed Frame Catalogue (6) Oasia x Woosa Booklet (7) Duvet Booklet (8) Bed Signages (9) Mattress Protector Cards (10) Hangtags
Morning X TANCHEN Studio, 2024
Art Direction, Motion Graphics, Social Media
Software: After Effects / IIllustrator
A series of playful weaving visuals for “PressPause”, a collaborative collection between Morning and TANCHEN Studio that invites you to reclaim your time and cherish the simple pleasures of being present.
BE. Studios, 2024
Brand Strategy & Identity, Website
Software: IIllustrator / Figma
Branding and website design project for a boutique Pilates studio in Singapore to supporting individuals who seek to enhance their longevity and overall well-being. We applied “the dance of being” for others to rediscover the joy of movement, the power of presence and the beauty of simply being.
Subtle nods to anatomical structures and dynamic lines evoke the interconnectedness of our physical and spiritual selves while thoughtful layouts encourage moments of quiet reflection and communal interaction.
BE. Studios
Subtle nods to anatomical structures and dynamic lines evoke the interconnectedness of our physical and spiritual selves while thoughtful layouts encourage moments of quiet reflection and communal interaction.
BE. Studios
Jamco, 2024
Brand Identity, Art Direction
Software: IIllustrator
Unused branding concept for a personalized optical store in Singapore that carries high quality eyewear. Inspired by the interconnectedness of light and vision, the brand was designed to embody light in all its forms – not just as a physical phenomenon, but as a metaphor for clarity, perspective, and vision.