Morning X TANCHEN Studio, 2024
Art Direction, Motion Graphics, Social Media
Software: After Effects / IIllustrator
A series of playful weaving visuals for “PressPause”, a collaborative collection between Morning and TANCHEN Studio that invites you to reclaim your time and cherish the simple pleasures of being present. It is a reminder to take respite from the relentless pace of modern life; to slow down and savour the moment. The objects in this collection are inspired by some tasty things that we associate with coffee breaks: creamy affogato, colourful kueh, and lashes and lashes of butter on toast.
BE. Studios, 2024
Art Direction, Brand Identity, Website
Software: IIllustrator / Figma
Branding and website design project for a boutique Pilates studio in Singapore to supporting individuals who seek to enhance their longevity and overall well-being. We applied “the dance of being” for others to rediscover the joy of movement, the power of presence and the beauty of simply being.
Subtle nods to anatomical structures and dynamic lines evoke the interconnectedness of our physical and spiritual selves while thoughtful layouts encourage moments of quiet reflection and communal interaction.
BE. Studios
Subtle nods to anatomical structures and dynamic lines evoke the interconnectedness of our physical and spiritual selves while thoughtful layouts encourage moments of quiet reflection and communal interaction.
BE. Studios
The Breakfast Club, 2024 (D&AD New Blood Awards)
Advertising, Creative Brief, Video Editing
Software: Illustrator / Photoshop / After Effects / Canva Image Generator
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
D&AD New Blood Awards 2024 Airbnb -
Gen Z are facing a loneliness epidemic and despite their heavily-digital connections, the absence of in-person interactions persists, prompting the need to foster meaningful real-life experiences.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.
Fructus Decalcomania, 2023
Design Research, Editorial Design, Website, Writing
Technique: Design Research / Publication / Vector Illustration / Web Design
Software: InDesign / Illustrator / Photoshop / Cargo
Outcomes of the Project:
1. Fruit Sticker Collection
2. Archival Microsite
3. 200-Paged Publication
4. 3 Mini Photo Zines
Software: InDesign / Illustrator / Photoshop / Cargo
Outcomes of the Project:
1. Fruit Sticker Collection
2. Archival Microsite
3. 200-Paged Publication
4. 3 Mini Photo Zines
Fruit stickers have been around since the late 1920s. Their inexpensive printing costs and mediacy play a critical role in their functionality as a means of advertising. They are stylish seals of approval and visual ephemera that we have seen, encountered, and, for the most part, taken for granted. Despite their initial popularity, these minor transient documents of everyday life are now part of an under-appreciated discourse of ephemera.
Fructus Decalcomania revolves around the study of fruit stickers through a series of physical and digital explorations. It looks to reflect and question the role and qualities of fruit stickers as curious objects, dynamic communication mediums and print ephemera.
LASALLE BADC Web Archive
LASALLE Instagram Feature
Fructus Decalcomania revolves around the study of fruit stickers through a series of physical and digital explorations. It looks to reflect and question the role and qualities of fruit stickers as curious objects, dynamic communication mediums and print ephemera.
LASALLE BADC Web Archive
LASALLE Instagram Feature
Grab, 2021-2022
Infographics, Illustrations, Motion Graphics, Video Editing
Technique: Illustrations / Motion Graphics / Post-Editing
Software: Illustrator / After Effects, / Premiere Pro
Client: Grab
Software: Illustrator / After Effects, / Premiere Pro
Client: Grab
Some general illustrations, EDMs, styleframes and GIFs that I created during my design internship and freelance with the Training Team in Grab.