Woosa, 2024-2025
Art Direction, Packaging, Catalogue, Signages
Software: InDesign / IIllustrator
Series of collaterals for Woosa: (1) Midnight Rain Sleep Balm (2) Shopping Totebags (3) Linen Carriers, (4) Seres Silk Duvet Packaging (5) Bed Frame Catalogue (6) Oasia x Woosa Booklet (7) Duvet Booklet (8) Bed Signages (9) Mattress Protector Cards (10) Hangtags
Morning X TANCHEN Studio, 2024
Art Direction, Motion Graphics, Social Media
Software: After Effects / IIllustrator
A series of playful weaving visuals for “PressPause”, a collaborative collection between Morning and TANCHEN Studio that invites you to reclaim your time and cherish the simple pleasures of being present.
Jamco, 2024
Brand Identity, Art Direction
Software: IIllustrator
Unused branding concept for a personalized optical store in Singapore that carries high quality eyewear. Inspired by the interconnectedness of light and vision, the brand was designed to embody light in all its forms – not just as a physical phenomenon, but as a metaphor for clarity, perspective, and vision.
With a bold ambition to help people see the world in new and unexpected ways, the identity reflects a reimagining of the ordinary. Each frame becomes a timeless work of art, symbolizing the seamless connection between light and vision, elevating everyday moments into a celebration of insight and creativity.
With a bold ambition to help people see the world in new and unexpected ways, the identity reflects a reimagining of the ordinary. Each frame becomes a timeless work of art, symbolizing the seamless connection between light and vision, elevating everyday moments into a celebration of insight and creativity.
BE. Studios, 2024
Brand Strategy & Identity, Website
Software: IIllustrator / Figma
Branding and website design project for a boutique Pilates studio in Singapore to supporting individuals who seek to enhance their longevity and overall well-being. We applied “the dance of being” for others to rediscover the joy of movement, the power of presence and the beauty of simply being.
Subtle nods to anatomical structures and dynamic lines evoke the interconnectedness of our physical and spiritual selves while thoughtful layouts encourage moments of quiet reflection and communal interaction.
BE. Studios
Subtle nods to anatomical structures and dynamic lines evoke the interconnectedness of our physical and spiritual selves while thoughtful layouts encourage moments of quiet reflection and communal interaction.
BE. Studios
The Breakfast Club, 2024 (D&AD New Blood Awards)
Advertising, Creative Brief, Video Editing
Software: Illustrator / Photoshop / After Effects / Canva Image Generator
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
Art Direction: Ang Ying Jia, Afiq Syazani Bin Shubi Din
Deck: Ang Ying Jia, Afiq Syazani Bin Shubi Din
App UI UX: Afiq Syazani Bin Shubi Din
Social Media & Physical Billboard Mockups: Ang Ying Jia
Airbnb Mockups: Ang Ying Jia
Video: Ang Ying Jia
D&AD New Blood Awards 2024 Airbnb -
Gen Z are facing a loneliness epidemic and despite their heavily-digital connections, the absence of in-person interactions persists, prompting the need to foster meaningful real-life experiences.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.
In response, we created a unique dining experience by bringing breakfast back in Airbnb in collaboration with Wingstop: The Breakfast Club. This partnership features a special Wingstop breakfast menu at a pop-up space and the chance to win an overnight stay in a Wingstop-themed apartment. The campaign merges genuine connections with delicious meals, offering Gen Z a memorable offline experience to unite over their shared love for Wingstop to combat loneliness.